Marketing Associate (SoHo)

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Thursday, July 7, 2011

Marketing Associate (SoHo)

Hours: 35 hours a week (with additional time as necessary). Work will be completed on-site during general office hours: M-F, 9:30am - 5:30pm

Start Date: ASAP

Job Description: InterExchange, a leading non-profit cultural exchange organization based in SoHo, seeks a results-oriented and creative marketing associate to become an active, contributing member of the marketing team. This position will be responsible for managing and producing marketing materials and campaigns to support three programs within the company's portfolio, handling everything from developing website content to writing press releases to distributing information via social media to managing elements of online marketing.

Description of duties:

• Responsible for content/copy production, idea generation, contributing to and executing media strategies

• Writing and distribution of: website content, press releases, news stories (mostly editing), blog postings, advertorials, email blasts, third-party site content, direct mailers, plus supporting marketing collateral for trade shows, PowerPoint presentations, business events, etc.

• Writing and editing technical information and guides for participant and business clients

• Social media postings and blog comment responses

• Posting press releases and news information to PRWeb

• Research regional media outlets, new regional marketing opportunities for promoting CT and Business Development seminars

• Manage SEM campaigns in Yahoo and Bing

• Interact with program staff to strategize and coordinate marketing activities

Experience and skills required:

• Minimum of 2 years in a creative marketing or editorial position, with a strong demonstrated background in digital media

• Exceptional writing abilities

• Demonstrated experience with original content development for websites and/or news

• Demonstrated experience with email and direct marketing

• Demonstrated experience with social media

• Knowledge of public relations databases and distribution methods

• Superior organizational, project management, problem-solving and interpersonal skills

• Ability to work closely within a team environment

• High level of professionalism

• Ability to thrive in a fast-paced, results-oriented environment

• Functional capability with HTML, CSS and CMS platforms

• Proficiency with Microsoft Office Suite, especially Word, Excel, Powerpoint

• Some knowledge of CS5 highly desirable (InDesign, Dreamweaver)

• Quantitative results orientation

• Utilization of different research methods including key databases, search engines, direct outreach by phone

• MUST HAVE an interest in or experience with cultural exchange and international travel

Organization Profile: InterExchange is a private, non-profit organization with more than 40 years of experience in international cultural exchange. We are dedicated to promoting international understanding through development and implementation of affordable intercultural and life experiential work/training opportunities. By participating in our programs both in the US and abroad, tens of thousands of young people have gained insight into other cultures. InterExchange is designated by the US government to sponsor several J-1 visa exchange programs including Au Pair USA, Work & Travel USA, Camp USA and Career Training USA. Program participants are placed in the US and abroad by InterExchange in cooperation with foreign partner organizations and government agencies. Additionally, we offer Work Abroad opportunities for Americans seeking similar experience overseas.

To apply please send us a resume and a cover letter that expresses something more about yourself than what we'll learn from your resume. Email your resume and cover letter to the email above. Provide a minimum of 2 samples of printed work and 2 samples of web-based work. Please include your salary requirements within your cover letter. You may send a link to your online portfolio as long as it contains the required samples listed above.

Candidates who do not fulfill the above requests will not be considered. No phone calls please. Thank you.


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